'The British Are Googling "What is the EU?" after Brexit' – But It's Not Quite as it Seems…

You may have come across the Washington Post article that followed the brexit result entitled ‘The British are frantically Googling what the E.U. is, hours after voting to leave it
Now this sounds very worrying, if you take it at face value. The article goes on to say that according to Google trends, there were three times the number of searches for ‘What is the E.U.?’ from people in the UK immediately after the result of the referendum.
You would hope that people would has asked this question before voting. But all is not as it seems.
It may be true that there were three times as many searches made by Brits, asking what the E.U. is.
But three times what?
That is the question.




According to Google’s statistics (see image below), there was a total of 8,100 searches for this question during the whole of the month of May.
EUGoogle
That works out as around 270 searches of this kind per day.
Now, if this figure happens to triple on the day the vote is announced, it really isn’t a huge number of people, is it?
But the headline ‘Less Than 1000 Brits Googled “What is the EU?” after referendum’ probably wouldn’t get as many clicks.
 
 

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